Intercultural Business Strategies News & Views

Cross-Cultural Business Success Tips

Archive for February 28th, 2011

Culture and Why it Matters to Your Business

By Guest Author Cheryl Rettig of wintranslation.

What is one of the most often overlooked elements in a company’s international marketing strategy that can determine the success or failure of a product or service in overseas markets? The answer is one word – culture. Forget or trivialize this important ingredient, and your marketing campaign or website runs the risk of failing to attract potential buyers at best, or at worst, alienating or offending millions of people.

Keep reading to learn why culture is so important to the financial success of your company and Read more »