Intercultural Business Strategies News & Views

Cross-Cultural Business Success Tips

Archive for March, 2011

Cross Cultural Training

As economic and political spaces between nations become smaller and international trade continues to increase, the movement of people between countries is becoming more fluid. With competition for talented global workers increasing, companies are becoming increasingly aware that creating a cross cultural environment in the workplace is critical for long-term success.

Cross cultural training is now becoming an integral part of staff training as managers and HR staff want to ensure that Read more »

Top Languages and Markets on the Internet Today

By Guest Author Cheryl Rettig of www.WinTranslation.com.

After extensive market research, a thorough examination of the strengths of your business, and determining whether there is a need for your product or service, you have decided you are ready to take your company into international markets. You have also come to realize that people who speak English as their first language comprise less than 30% of all online users. In light of this fact, you know that in order to be successful in your attempts at taking your business global, you will have to localize your websites, documents, and marketing materials. But with all the countries in the world, how do you pinpoint the best market for your business? With all the languages spoken across the globe, how do you determine into which language(s) to localize? With so many options, how do you choose? Read more »