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Cross Cultural Strategies – Not Just for Big Business Anymore

“What are you talking about? Cross Cultural Strategies? You mean like those giant US companies that do business overseas? No. That doesn’t affect me.”

If you had thoughts like that when you read this headline, read on. You are in for a big surprise. As an employee or as small local business, either on line or on the street, you more than likely communicate across cultures every day and you didn’t even know it.

When you are shopping or go to work, do you deal with persons with a different cultural background than yourself? Then you are using communicating across cultures. Read more »