Intercultural Business Strategies News & Views

Cross-Cultural Business Success Tips

The Role of Culture in Mergers, Acquisitions, and Divestitures

A sensitivity to the role of culture and leadership in these organizational transactions is a critical consideration. In fact, the proof is in the pudding. Google the phrase “unsuccessful transactions” and see what the primary reasons are for failure – the lack of attention paid to understanding and effectively managing organizational culture. Think about Time Warner-AOL, Daimler-Chrysler, and the America West-USAirways mergers. These organizations cited the inability to effectively manage cultural complexities as being a key reason for less than desirable outcomes.

So, what can organizations that are facing a merger, acquisition, or divestiture do to ensure that organizational culture serves as an enabler rather than a detractor? Here are some important tips worth considering: Read more »

People Learn Culture, Rules, Through Communication

Most of our waking hours are spent sharing thoughts, message or information with others. When we communicate, we are experiencing one of the most critical aspects of our lives.

With increased domestic diversity and globalization of the marketplace, we are experiencing a growing need to communicate more effectively at work and in our communities, as we try to better understand people representing cultures much different from our own.

To understand the basics of communication, we need to recognize that communication or how we share with others our thoughts and feelings, and culture are tightly interwoven. Read more »

Effective Communication – Multiple Channels of Communication

As if face-to-face miscommunication were not enough of a challenge, dealing with multiple channels of communication can compound the issue of clear message transmission. One of the most frustrating aspects of communicating to multiple audiences (e.g. customers, business partners, and senior managers) is the redundancy and repetition intrinsic to the process of repeating the same message, over and over, to different stakeholders.

One of the best ways to handle the need to repeat a message across multiple channels is to identify an “elevator pitch” version of your message. The idea is that Read more »

Communication Coaching – Types of Communication Coaching Workshops

Here are the basic types of workshops that are being offered by communication coaches:

1. Communication workshops. These are usually designed for work teams, business partners, families, community groups, and couples. The aim of these workshops is not only to help people improve their communication skills but also to enhance their leadership abilities, identify their strengths and weaknesses, identify how to respond to people and tasks, better interact with other people who have different cultural background, recognize pressure and stress (and know how to combat them) and increase success in the school or on the job.

2. Relationship communication workshops. These workshops are Read more »

How Poor Communication Will Scupper Your Chances of Success

How is it possible to go from a leader in your field to an unemployable laughing stock in the space of one job?

Four years ago, Fabio Capello was rightly seen as one of Europe’s top managers – the best in his niche on the whole continent. And now he’s a joke.

Why? Because of communication.

It doesn’t matter how good you are in your field – if you can’t communicate with your clients, you’re in big trouble. So pull up a seat, grab your Italian phrasebook and prepare to take a lesson in communications from the former England Manager.

Lessons You Should Learn from Fabio Capello

Strangely, it’s not Capello’s successes you need to learn from. It’s his mistakes Read more »

Cross Cultural Training

As economic and political spaces between nations become smaller and international trade continues to increase, the movement of people between countries is becoming more fluid. With competition for talented global workers increasing, companies are becoming increasingly aware that creating a cross cultural environment in the workplace is critical for long-term success.

Cross cultural training is now becoming an integral part of staff training as managers and HR staff want to ensure that Read more »

Top Languages and Markets on the Internet Today

By Guest Author Cheryl Rettig of

After extensive market research, a thorough examination of the strengths of your business, and determining whether there is a need for your product or service, you have decided you are ready to take your company into international markets. You have also come to realize that people who speak English as their first language comprise less than 30% of all online users. In light of this fact, you know that in order to be successful in your attempts at taking your business global, you will have to localize your websites, documents, and marketing materials. But with all the countries in the world, how do you pinpoint the best market for your business? With all the languages spoken across the globe, how do you determine into which language(s) to localize? With so many options, how do you choose? Read more »

Culture and Why it Matters to Your Business

By Guest Author Cheryl Rettig of wintranslation.

What is one of the most often overlooked elements in a company’s international marketing strategy that can determine the success or failure of a product or service in overseas markets? The answer is one word – culture. Forget or trivialize this important ingredient, and your marketing campaign or website runs the risk of failing to attract potential buyers at best, or at worst, alienating or offending millions of people.

Keep reading to learn why culture is so important to the financial success of your company and Read more »

In 21st Century as Global Market is Shrinking… Cross Cultural Adaptation is a Must!

In 21st Century and in the era of Knowledge Based Industry when global market in shrinking cross culture adaptation is not only a MUST but is only a mantra to succeed. In my previous two employments, we had 15 and 24 nationals respectively from different countries and many of our people from India go on Deputation to other countries and many of them face challenges to cope-up with the cultural change and potential behavioral change.

Understanding Intercultural Sensitivity

Why you need to go out, India is a country with “Diversity in Culture”. This diversity is the result of the coexistence of a number of religions as well as local traditions. Read more »

52 Activities for Improving Cross-Cultural Communication

52 Activities For Improving Cross-Cultural and Intercultural Communications

52 Activities For Improving Cross-Cultural Communications

If you are looking for specific steps you can take to improve your intercultural business communication, consider checking out 52 Activities for Improving Cross-Cultural Communication. This book specifically explores cross-cultural communication issues with an eye toward increasing cross-cultural understanding and effectiveness.

As the authors point out, “Communication styles and patterns differ vastly among people from different cultures” with every culture having their own “communication style norm.” When these specific styles mix with others, stereotypes begin and sometimes inaccurate perceptions arise. Read more »