Intercultural Business Strategies News & Views

Cross-Cultural Business Success Tips

Archive for the ‘Intercultural Dimensions’ Category

Top Languages and Markets on the Internet Today

By Guest Author Cheryl Rettig of www.WinTranslation.com.

After extensive market research, a thorough examination of the strengths of your business, and determining whether there is a need for your product or service, you have decided you are ready to take your company into international markets. You have also come to realize that people who speak English as their first language comprise less than 30% of all online users. In light of this fact, you know that in order to be successful in your attempts at taking your business global, you will have to localize your websites, documents, and marketing materials. But with all the countries in the world, how do you pinpoint the best market for your business? With all the languages spoken across the globe, how do you determine into which language(s) to localize? With so many options, how do you choose? Read more »

Culture and Why it Matters to Your Business

By Guest Author Cheryl Rettig of wintranslation.

What is one of the most often overlooked elements in a company’s international marketing strategy that can determine the success or failure of a product or service in overseas markets? The answer is one word – culture. Forget or trivialize this important ingredient, and your marketing campaign or website runs the risk of failing to attract potential buyers at best, or at worst, alienating or offending millions of people.

Keep reading to learn why culture is so important to the financial success of your company and Read more »

Corporate Culture Shock in America – Part 3

In this 4-part series, “Corporate Culture Shock in America,” author Susan Davidson explains the cost of lost productivity incurred by American corporations because of months of isolation, confusion, and frustration experienced by expatriates and foreign nationals who relocate to the United States to live and work.

In this section Davidson focuses on The American Spirit at Work.

Click here to read part 1 of this 4 part series

Click here to read part 2 of this 4 part series

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By Susan Davidson

The American Spirit at Work Read more »

“Unusual Overseas Etiquette”


In case you were wondering about how etiquette varies depending on where you are, read on. The following is from the News.com.au story titled “Unusual overseas etiquette.”

IF you kiss in public, forget to flush the toilet or wear a mask you may be surprised to find yourself in hot water in some countries.

Below are some lesser-known acts that may breach the etiquette rules of some of the most popular tourist destinations around the world.

St. Louis, Missouri, US

It is actually illegal for firemen to rescue women who are still in their nightdresses or other various underwear attire. Interestingly, it’s also illegal to sit on the curb of any city street and drink beer from a bucket.

United Arab Emirates

Public nudity is a criminal offence in the UAE and a kiss on the cheek can Read more »

Cross Cultural Strategies – Not Just for Big Business Anymore

“What are you talking about? Cross Cultural Strategies? You mean like those giant US companies that do business overseas? No. That doesn’t affect me.”

If you had thoughts like that when you read this headline, read on. You are in for a big surprise. As an employee or as small local business, either on line or on the street, you more than likely communicate across cultures every day and you didn’t even know it.

When you are shopping or go to work, do you deal with persons with a different cultural background than yourself? Then you are using communicating across cultures. Read more »