Intercultural Business Strategies News & Views

Cross-Cultural Business Success Tips

Archive for the ‘Marketing’ Category

Top Languages and Markets on the Internet Today

By Guest Author Cheryl Rettig of www.WinTranslation.com.

After extensive market research, a thorough examination of the strengths of your business, and determining whether there is a need for your product or service, you have decided you are ready to take your company into international markets. You have also come to realize that people who speak English as their first language comprise less than 30% of all online users. In light of this fact, you know that in order to be successful in your attempts at taking your business global, you will have to localize your websites, documents, and marketing materials. But with all the countries in the world, how do you pinpoint the best market for your business? With all the languages spoken across the globe, how do you determine into which language(s) to localize? With so many options, how do you choose? Read more »

Culture and Why it Matters to Your Business

By Guest Author Cheryl Rettig of wintranslation.

What is one of the most often overlooked elements in a company’s international marketing strategy that can determine the success or failure of a product or service in overseas markets? The answer is one word – culture. Forget or trivialize this important ingredient, and your marketing campaign or website runs the risk of failing to attract potential buyers at best, or at worst, alienating or offending millions of people.

Keep reading to learn why culture is so important to the financial success of your company and Read more »

Cross Cultural Network/Mobile Communication Issues

In the impressive list of coverage announced by Alain Yee-Loong Chong, Editor in Chief of the International Journal of Network and Mobile Technologies (IJNMT), the very last topic is “Cross cultural network/mobile communication issues.” But just why would this prestigious journal feel that cross cultural communication issues are worthy of coverage?

As Chong explains, “The aim of International Journal of Network and Mobile Technologies (IJNMT) is promote, address and capture innovative and state of the art research and work in the network and mobile technologies field,” encompassing everything from businesses to entertainment.

Let’s look at this a little deeper. Read more »

Can Silence be Eloquent?

The Japanese are known for their periods of silence in business negotiations.

Americans are uncomfortable with silence and feel an internal obligation to fill the silence with words, often making comments that tip their hand.

But do the Japanese really set out to use silence as a tool to gain competitive advantage in negotiations as many think? Not really.

The following excerpt from an article titled “Can Silence Be Eloquent?” on the WIN Advisory web site provides valuable insight into why silence is important in Japanese culture. Read more »

Cross Cultural Strategies – Not Just for Big Business Anymore

“What are you talking about? Cross Cultural Strategies? You mean like those giant US companies that do business overseas? No. That doesn’t affect me.”

If you had thoughts like that when you read this headline, read on. You are in for a big surprise. As an employee or as small local business, either on line or on the street, you more than likely communicate across cultures every day and you didn’t even know it.

When you are shopping or go to work, do you deal with persons with a different cultural background than yourself? Then you are using communicating across cultures. Read more »

3 Easy Steps to Attract International Business Through Your Website

Population density of people whose native lang...

Image via Wikipedia

Author: Cindy King

Your online business can have global visibility. But is your message getting across to different cultures as you expect it? Are you able to adapt quickly to global market opportunities you see pop up? Or would you like to know how to quickly target different international audiences, with little investment on your part?

With a little thought and some careful preparation you can have an effective international presence through your current local business. Sure, language skills can help you open doors. But careful consideration to different cultures can give you a great advantage.

Get more business from non-native English speakers

Today there are more non-native English speakers in the global web market than there are native English speakers. And the e-businesses in many foreign language countries is expanding rapidly.

Today you need to know if your sales message Read more »