Intercultural Business Strategies News & Views

Cross-Cultural Business Success Tips

Archive for the ‘Multicultural’ Category

Top Languages and Markets on the Internet Today

By Guest Author Cheryl Rettig of www.WinTranslation.com.

After extensive market research, a thorough examination of the strengths of your business, and determining whether there is a need for your product or service, you have decided you are ready to take your company into international markets. You have also come to realize that people who speak English as their first language comprise less than 30% of all online users. In light of this fact, you know that in order to be successful in your attempts at taking your business global, you will have to localize your websites, documents, and marketing materials. But with all the countries in the world, how do you pinpoint the best market for your business? With all the languages spoken across the globe, how do you determine into which language(s) to localize? With so many options, how do you choose? Read more »

Cross Cultural Strategies – Not Just for Big Business Anymore

“What are you talking about? Cross Cultural Strategies? You mean like those giant US companies that do business overseas? No. That doesn’t affect me.”

If you had thoughts like that when you read this headline, read on. You are in for a big surprise. As an employee or as small local business, either on line or on the street, you more than likely communicate across cultures every day and you didn’t even know it.

When you are shopping or go to work, do you deal with persons with a different cultural background than yourself? Then you are using communicating across cultures. Read more »

3 Easy Steps to Attract International Business Through Your Website

Population density of people whose native lang...

Image via Wikipedia

Author: Cindy King

Your online business can have global visibility. But is your message getting across to different cultures as you expect it? Are you able to adapt quickly to global market opportunities you see pop up? Or would you like to know how to quickly target different international audiences, with little investment on your part?

With a little thought and some careful preparation you can have an effective international presence through your current local business. Sure, language skills can help you open doors. But careful consideration to different cultures can give you a great advantage.

Get more business from non-native English speakers

Today there are more non-native English speakers in the global web market than there are native English speakers. And the e-businesses in many foreign language countries is expanding rapidly.

Today you need to know if your sales message Read more »